PR/IR Manager

Job Description:

The PR/IR Manager will support the company to develop PR initiatives, create a brand voice, and build company brand awareness. The objective is to secure organic coverage through product placement, editorial features, and different forms of collaborations with media and co-branding. “Chielf Sustainability officer” is a hot position in most large corporations now. The PR person needs to have a high level of sensitivity to these issues and should be passionate about this.

Key responsibility areas are:

- PR Strategy:

• Develop the PR strategy and plan for greater company brand awareness and brand value in line with the total marketing calendar to support the business goal.

• Develop a strong PR plan for new campaigns, new product launches, and other key business events.

- PR Relationships and network:

• Establish and maintain a relevant media list with a focus on relevant newspapers, magazines, influencers, and social media bloggers for better brand building.

- Partnerships and collaborations:

• Create and build partnerships and collaborations with media, celebrities, influencers, digital bloggers, and also on co-branding.

• Crisis management.

- Corporate Communications:

• Drive Company news and announcements, issues management, and corporate media relations

- Data and reporting:

• Manage and track PR activities, budgets, effectiveness, and ROI.

Job Requirements:

• Bachelor or higher degree, major in PR, Media, Communications, or Marketing, etc.

• 5+ years of PR and brand communications experience

• Have good resources and relationships with media and influencers in the Industry

• Excellent communication skills in both written and verbal

• Fluent English both in written and Verbal